As a proud “full-attendance” participant of the China International Import Expo (CIIE), Oujian Group is set to embark on its eighth appearance at the world’s premier import-themed national exhibition. With over 30 years of expertise in cross-border trade and supply chain services, Oujian has grown into a leading enterprise integrating multiple roles — exhibitor, buyer, comprehensive trade service provider, and a year-round operator of CIIE’s “6+365” trading service platform.

This year, Oujian Group brings AI-powered digital service innovations, injecting new momentum and productivity into the CIIE ecosystem. The Group will showcase its subsidiaries’ extensive product and service portfolios, demonstrating its commitment to driving smarter, more efficient, and sustainable global trade.

Yunmaotong: Empowering Cross-Border Trade with AI

At the heart of Oujian’s digital transformation is its intelligent trade platform CloudTrade, built around customs clearance as a core capability. The platform utilizes AI recognition technology with 99% accuracy to automatically input customs documentation data — dramatically improving efficiency and reducing human error. CloudTrade also offers smart classification queries, online inspection delegation, and carbon emission calculation for logistics, helping enterprises reduce supply chain costs, manage trade risks, and enhance global competitiveness.

Xinhai International Customs Brokerage (Booth 7.2A1-03)

As an eight-time “full-attendance” exhibitor, Xinhai International has built an integrated service platform centered on customs clearance, encompassing foreign trade, freight forwarding, transportation, and warehousing. During CIIE 2025, Xinhai’s renowned “Customs Expert Team” — composed of over ten senior specialists — will host daily live demonstrations and policy briefings at the booth, sharing real-world expertise in import/export compliance and procedures.

Additionally, digital human experts from 26 Xinhai studios will debut alongside CloudTrade, jointly showcasing the future of digitalized customs and trade services. Invited by the China Customs Brokers Association and the China Customs Media Center, Xinhai will also participate in the official “Voice of Customs” live sessions and offer customs consultation services, further contributing to the modernization of China’s import ecosystem.

OUGAO International Logistics (Booth 7.2A1-02)

A key player in the logistics sector, OGAO International Logistics marks its second consecutive year at CIIE. This year, OGAO achieved a new milestone — completing its first zero-kilometer used car export to Africa, expanding its global logistics capabilities. In May, OGAO officially inaugurated its Saudi Arabia branch, strengthening its presence in the Middle East and enhancing connectivity between China and regional markets.

With operations now extended to Vietnam, Thailand, Singapore, and Saudi Arabia, OGAO continues to deepen its international footprint, providing end-to-end supply chain solutions that are efficient, reliable, and globally integrated.

Sinoloben (Booth 8.2B2-03)

Marking its fifth consecutive appearance at CIIE, Sinoloben will showcase a diverse portfolio of premium international products. Highlights include classic German Riesling and Pinot Noir, Italian red wines, and exquisite Japanese specialties such as Yamagata rice malt, sake, and the popular Arai cast iron teapot, a returning CIIE favorite.

This year, Sinoloben also welcomes the debut of Japan’s renowned Sugi Pharmacy, presenting a selection of health foods and personal care products. Dedicated to helping overseas brands enter the Chinese market, Sinoloben offers end-to-end sourcing, distribution, and compliance services, ensuring premium global products reach Chinese consumers seamlessly and efficiently.

Driving the Future of Smart Global Trade

Through continued innovation and collaboration, Oujian Group remains committed to advancing global trade connectivity and building intelligent cross-border supply chains.

Join us at CIIE 2025, held from November 5–11 at the National Exhibition and Convention Center (Shanghai), and explore the Oujian booths for live demonstrations, product tastings, interactive AI experiences — including a robotic dog — and exciting on-site prize draws!

Together, let’s shape the future of intelligent global trade.